“We were not big fans of it,” Katie remembers. Their first, uploaded in August of 2020, was a synchronized dribbling routine to “The Chicken Wing Beat.” They kept posting videos, to the bafflement of their Gen-X parents. Together, they now occupy that specific modern sphere of fame, one that hasn’t always been available to former collegiate athletes: the kind that makes you squint a little and say, Wait, what is it they do again?īack in Gilbert, bored and stuck at home in lockdown, Haley and Hanna started posting collaborative videos to TikTok. (They were guests at the ESPYs in July, and in Orlando, they cut out of WWE training early to get back to Miami, where they had courtside seats for the NBA Finals.) NIL has effectively fast-tracked them out of their amateur careers, and opened up a buffet of options for their inextricably linked futures.
They are becoming mainstays in gossip rags and internet chum boxes and finding their ways to increasingly star-studded red carpets. In Orlando, Haley and Hanna had appeared on WWE NXT, a weekly USA Network program featuring the organization’s up-and-comers, and their brief cameo alone-in which they helped hoist the battle royale winner, Thea Hail, overhead-made headlines.
It was an eclectic mix, with hulking former linebackers alongside rangy hurdlers, but they all shared track records of making money as college students and being endlessly charming on social media-qualities that the WWE think could might make them bankable on-air talents.Īnd so whether or not the Cavinders choose to get into the actual ring is beside the point for now their social media tags and pap walks to the ring are valuable enough. The sisters were joined by a collection of other former college athletes, all of whom had been specifically recruited by the WWE to bolster the next generation of talent in the NCAA’s name, image, and likeness (NIL) era.
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That morning, they’d sat through an hour-long course in media training, and then watched a horde of aspiring professional wrestlers-known as “superstars,” in the accepted WWE nomenclature-run drills in the Performance Center next door. The Cavinders, twins who helped Miami to its first-ever Elite Eight in last spring’s NCAA women’s basketball tournament, are in Orlando to begin a journey that might one day end with them in the ring. “How do you think you’re gonna be able to withstand the pressure of being punched in the face?” “You’re used to shooting hoops on the court,” Ryan Katz, a World Wrestling Entertainment producer who once performed under the name G.Q. Get ready to screenshot.It’s early afternoon in an office complex outside of Orlando, and Haley and Hanna Cavinder are getting a lesson on the subtle art of the wrestling promo.
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“Social media has made it very easy for users to learn how to do anything, whether that’s installing clip-in extensions or cutting curtain bangs.” Basically, all you need is a phone (and well, to download TikTok) to become a beauty insider.Īhead, 16 TikTok-viral hair trends you’ll want to show your IRL stylist for inspiration (unless you’re more of the DIY type).
Hair, nails, makeup: It’s all part of our culture now,” celebrity hairstylist Marc Mena says. “We are becoming informed consumers of beauty. Translation? Beauty, along with industry-wide trends, is becoming increasingly accessible for consumers. This way, users can actually see what each haircut or color looks like while in motion, and on the head of a fellow “normal” person. TikTok is basically the ideal hair inspiration platform-not only does it bring beauty trends right to the palm of our hand, but it also provides countless clips and multiple angles of each style. From the long, layered butterfly haircut to edgy skunk stripe hair, TikTok hair trends are everywhere-and likely will be for a while.
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